THE PURPOSE + MEANING BEHIND THE BRAND:
Biblical Baddie Apparel ® is a faith-based clothing brand established in December 2022 and launched on July 19th, 2023. Our mission is to inspire and help women learn to love and embrace who they are authentically through Christ—whether they’re makeup lovers, hairstylists, fashionistas, influencers, speakers, or female bosses.
We desire to create a safe and relatable space through our apparel where women can feel accepted without the pressure to fit a certain mold found within majority of church culture. We firmly believe it’s about a real relationship with Jesus, not chasing religious perfection. As 2 Corinthians 3:17 says, “Where the Spirit of the Lord is, there is freedom.” In other words, you can be fly and still love Jesus. You can serve looks and serve God.
Who Are We Trying to Reach?
We’re here for the women who’ve ever felt trapped, judged, or condemned by legalistic church standards—the ones told that “they can’t wear makeup,” “jewelry is idolatrous,” “tattoos are sinful,” or “women shouldn’t be over a business or ministry.” Many have walked away from the church and even from Christ because of these stigmas. We want to reignite that passion by reminding them that God created them uniquely, and all things can and will work together for the good. Everything they love can be used to glorify God in ways some people may not see. The Lord designed our gifts, interests, and hobbies to align with His will and bring glory to His name. Being set apart means not everyone will understand or accept you.
A Biblical Baddie is not your stereotypical Christian woman.
OUR TAKE ON MODESTY
Google's Definition of Modesty:
behavior, manner, or appearance intended to avoid impropriety or indecency.
We believe modesty has to do with our behavior, our heart posture, and the way we outwardly compose and carry ourselves as women.
Biblical Baddie Apparel ® does not seek to condemn women of any background who are wanting to come to know Jesus Christ or invest in our brand's apparel. And we do not judge any women for the way she dresses in her journey of faith.
What Do We Stand For?
Authenticity, confidence, truth, love, boldness, and beauty — but not the world’s definition of beauty. We stand for unique, God-given, internal beauty that shines from the inside out. That Jesus glow. We believe women can be saved and still have their own style, be holy and still have hobbies.
Our Two Main Brand Purposes and Why We Exist
1. To debunk the belief that Christian women have to LOOK and dress a certain way to be counted as a woman of God.
2. To encourage women to use their gifts, talents, and hobbies for the Lord.
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1. Breaking the Stigma
We do not support the overused term within the Christian community — “looking like the world” — but we do agree there is such a thing as acting like the world. This phrase has become a legalistic stigma enforced by the church, often leaving women feeling confined to bondage.
There are atheists who wear modest clothing just like churchgoers. Witches and homosexuals wear long dresses and stockings just as a saint would. They are considered “in the world,” yet they wear what the Christian community labels as “holy.” In the eyes of the Christian community, these same items appear holy when worn by a believer. So, is it how a person looks, or how they act, that makes them holy? Actions reflect holiness — not mere appearance.
If we weren’t supposed to “look” like the world, that would mean no floral dresses, no cardigans, no long skirts to the ankles, no head coverings — nothing. Because people living in sin wear those things too. Our clothes do not determine our holiness. It is our actions and the condition of our hearts that hold true significance.
We are set apart by the way we live. The world cannot love like Christ because it lacks the Spirit of God (1 Corinthians 2:14). As followers of Christ, our ability to love comes from having a relationship with Him (1 John 4:8). God looks at the heart and knows our intentions (1 Samuel 16:7, Proverbs 27:19).
Romans 12:2 says, “Do not conform to the patterns of this world.” A pattern is a repetitive act or way of doing something. People of the world live in repetitive, unrepentant sin. We do not promote living in sin, and we encourage women to live a healthy lifestyle centered around prayer, devotion, and reliance on Jesus as they grow in faith.
Our external appearance and clothing choices do not define our authentic relationship with Jesus Christ.
2. Using Our Interests, Talents, and Gifts for His Glory
You can go out into the world and use every talent and every gift — whether spiritual or earthly — to bring glory to God. We are all different parts of the body of Christ, each with unique gifts, talents, and personalities (Romans 12:4).
When we put God in a box, we limit His power to work in and through all things. There are women in the world who need to be reached, and some are longing to know Jesus — but they won’t always be reached in the traditional way. Not everyone becomes saved inside a church building. God can cause an encounter anywhere. He doesn’t just use pastors or church leaders.
God has placed women in various spaces where they can serve Him through their passions. But because these spaces are non-traditional, many within the church believe people cannot be saved in that way.
Sometimes, it only takes one conversation during a makeup session for someone to realize they want to be saved. It could happen during a nail appointment where a client has an encounter with God — all because Christ is working through the professional.
We stand for authenticity, and we stand on spreading His Word. He never said visually how to do it; He just said to do it (Matthew 28:18–20). And we’re going to do it with truth obedience, and authenticity. With this brand, we strive to step boldly outside the stereotypical box — in our style and in our faith.
In ALL You Do, Let It Be for the Glory of God (1 Corinthians 10:31)
We’re not just baddies; we are Biblical Baddies. 💅🏾
What is a Biblical Baddie?
A Biblical Baddie is a woman who confidently embraces her unique talents, interests, passions and personality while remaining a believer and follower of Jesus Christ. She could be a makeup artist, nail tech, hair stylist, fashionista, goth, earthy girl, model, influencer, singer, songwriter, speaker, business owner, mentor etc.
Regardless of her pursuits, her love for the Lord remains central to her life. She seeks to grow in her faith and values the Word of God as much as she values her own personal growth. She is both a praying woman and a slayin’ woman, embodying both her devotion to the Lord and personal style.
Being a Biblical Baddie is NOT about promoting vanity or lust, but about breaking free from legalistic constructs that dictate how women of God should look or what they can be. Of course she will face controversy, such as being told she can’t wear this or that, or that a woman of God should have this type of personality as it “suits her better”.
A Biblical Baddie is labeled and judged as a lover of the world just because she is told she "LOOKS" like the world. A Biblical Baddie loves Jesus Christ whole heartedly and strives to be a representation of His love and grace. We want to empower Biblical Baddies who have ever felt trapped or limited by legalistic Christianity, to embrace their unique beauty, both internal and external. By affirming that it is possible to be saved and have a style, to be holy and have hobbies.
Every one is viewed as a unique part of the body of Christ, with different talents, gifts, functions, and personalities (1 Corinthians 12:12, Romans 12:4-8). It is Biblical Baddie Apparel’s ® desire to inspire women to authentically walk in being the masterpiece the Lord has created them to be on the inside out.
To use all their talents and gifts, both spiritual and earthly, to spread His word effectively. And By standing boldly in their style and faith, redefining what it means to be a baddie. Instead, we are BIBLICAL BADDIES who are just 1,000% learning to love and embrace who we are authentically through Christ.
THE FACE BEHIND BIBLICAL BADDIE APPAREL®
Shadayla Danay (23) is the Founder & the CEO of Biblical Baddie Apparel ® . She is a Podcaster and Business Owner/Entrepreneur from Hillsborough County Florida. She now resides in North Carolina.
She’s had her dealings with undergoing church hurt, rejection and being set apart. Shadayla now strives to teach those same women experiencing this to be themselves in the way Christ has created them to be, and to NEVER in the midst of it all forget the assignment/task at hand. That is to make Jesus’s name known throughout the earth, be a witness of His truth and love, walk out your God given purpose despite what others have to say, and strive to be obedient to Him. This all testifies of the light you walk in, so those still living in the darkness can see there’s hope that’s found only in Jesus. Come as you are, but you won’t stay who you are internally.
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"Stay praying, stay slayin'" xoxo🩷